Land of Grow - Grow Financial Federal Credit Union
Concept Art, Color keys, Backgrounds, Characters and Prop Design I did at Gizmo Animation Studio, for the latest Grow Financial campaign. Done under the supervision of directors Flamboyant Paradise (Antoine Quairiat & Javier Lourenço) and production coordinator Rocio Kancepolski. I was also supervisor of 2D artists Pablo Peruzzi and Malena Zeballos.
Concept Art
Approved concept 01
Approved concept 02
Color Keys
Color keys
Character Design
Characters - body shapes
Characters - Faces
Prop Design
Vehicles
Dreams bubbles - Background by Pablo Peruzzi
Foliage and bubbles concepts
Background Art
Background pieces started as linear drawings (helpful for animators). Main guides from director Antoine Quairiat were Streamline and Art Deco styles. Looking for shiny or grainy materials, with a sense of oppressive, sterile atmosphere for City of Profit, in contrast of warmer and more organic City of Grow.
Linear drawing
Train Station
Detail
Fancy junkyard - Suspicious Lady Justice is suspicious.
Land of Grow